Through a detailed understanding across a number of industries, Butterfly Effect Intelligence™ (BEI) has the capability to identify key trends across and within industries. BEI uses information from a myriad of sources, including leading industry journalists, top analysts and other key experts, to identify trends and rate companies’ (both competitors and BEI) ability to meet these trends. These trends, overlaid with key competitive activity and competitive strategy, allow companies to gain in-depth knowledge of competitor behaviour and assess how they are strategically positioned for the future.

Benefits for decision makers

• Strategic review of your company’s position in the market vs. the competitive set.
• Identify yours and competitor companies’ key areas of weaknesses and strengths.
• Proactively manage business to enable it for the future.