Our Monitoring Services allow business decision-makers to remain at the leading edge by being aware of developments in the external business environment. Whether to remain aware of competitors, market or industry trends and developments, strategic issues or operational leads, Butterfly Effect Intelligence™ will tailor a customized service to meet your intelligence needs.

Butterfly Effect Intelligence™  uses a combination of fee-based information providers, advanced search technology and expert analysts to process information and turn it into intelligence, ensuring business decision-makers concentrate on decision-making and not wasting time finding information or sifting through computer-generated keyword searches.

Marketing-monitoring services:

Butterfly Effect Intelligence™ (BEI) offers marketing-monitoring services focused on marketing initiatives in your industry. This service provides clients with a detailed overview of competitor and industry marketing initiatives and strategy.  BEI has a team of brand and marketing strategists who use myriad sources, including advertising, media spend, news feeds, positioning data, in-store visits and other key marketing inputs to develop a holistic overview of competitor marketing strategy and positioning.

Industry -monitoring services:

Butterfly Effect Intelligence™ (BEI) offers industry-monitoring services focused on company developments, new products, technology, trends, customers, legislation, sales leads etc. that affect your industry. This service provides clients with a detailed overview of competitor and industry initiatives, developments, and strategies. BEI has a team of industry specialists who use myriad sources, including interviews; trade magazines and other periodicals; pricing analysis; global and local trends; and other key sources to develop a holistic overview of industry and competitor activity.

Benefits for Decision Makers

• Ongoing awareness of the business environment
• Easy access to structured and processed information
• Time savings in finding relevant business information
• More time to concentrate on decision-making

Key Benefits for Analysts

• Single database for all business information avoids duplication of intelligence content and processes
• Avoiding cost redundancies
• Increased visibility for the market intelligence function
• Constant access to global best practice in Market & Competitive Intelligence
• Ability to focus on analysis instead of routine information collection and screening

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