Butterfly Effect Intelligence™ is a dynamic team of customised Market and Competitive Intelligence
experts who believe that understanding the market environment and competitive landscape is
essential to driving business growth.
Butterfly Effect Intelligence™ believes in partnering with businesses to drive insight and intelligence
through a rigorous understanding of the external and internal business environment.
Butterfly Effect Intelligence™ achieves this through a variety of trademarked methodologies and
global best practice implemented with local insight enabling businesses to make better-informed
The Butterfly Effect comes from the Chaos theory whereby a small change at one place in a complex
system can have large effects elsewhere, e.g. a butterfly flapping its wings in Johannesburg might
change the weather in Chicago. In the same way, Butterfly Effect Intelligence™ makes relatively
small changes to the way companies manage and utilise intelligence, which has a big impact on
the quality of decision-making and business performance.